Luxury Properties to Gain Prominent Marketing

HeaderFOR IMMEDIATE RELEASE                                                                                                                                                 

For More Information
Contact: Homes And Land of Montreal
Toll Free: 1-855-WWW-HLMT (1-855-999-4568)
E-Mail : publisher@hlmt.ca

Luxury Properties to Gain Prominent Marketing

Montreal, QC. (August 30, 2013) – Homes & Land of Montreal now offers luxury home sellers and agents superior exposure through the new “Estates & Homes” suite of services. Luxury properties are beautifully displayed within a new Estates & Homes section of the magazine; on HomesAndLand.com with syndication to high-end property websites; and, distributed to affluent buyers through direct mail.

This luxury section brings attention to agents with expertise in the high-end market while providing significant prominence to the seller’s property. A limited number of properties per page hold the reader’s attention with larger color photos and property information. Homes & Land will mail property promotions to the most affluent neighborhoods in the local market as well as target additional households who have a multi-million dollar net worth.

A complete digital package gives maximum exposure for sellers and reaches affluent buyers through highly targeted syndication above normal distribution to such premium websites as The New York Times, the Wall Street Journal, and duPontRegistry.com. Our exclusive WSJ.com Luxury Package is available in select packages as an added benefit.

Homes & Land readers are predominantly married, with 27.4% reporting incomes of $100,000 or more, which is 30% higher than the national average of 21%. Homes & Land is unique in delivering a niche market service that meets the interests and needs of home sellers and buyers through print, mobile access, website syndication, and direct mail services. For more information about Estates & Homes’ services please contact :

1-855-WWW-HLMT (1-855-999-4568)

 -###-

Homes & Land Affiliates, LLC is a franchise organization that publishes magazines across the United States and Canada. Headquartered in Tallahassee, Florida, Homes & Land has been serving real estate professionals and home buyers and sellers since 1973. In addition to Homes & Land Magazine, the company also publishes Home Guide, Rental Guide, and Estates & Homes magazines. Homes & Land is a leading resource of real estate information through HomesAndLand.com with over 1.2 million unique visitors monthly. View the website or magazine for real estate information.

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RENT TO OWN A HOME: IS IT FOR YOU?

article 12 atopBY CONSTANTIN CHERKASKIY
The Pros of Rent to Own Houses

You found the perfect house and you’re ready to commit to the neighborhood. But if you don’t have good credit or enough money for a down payment, you could find yourself out of luck – unless you sign a rent-to-own deal with the seller.

In a rent-to-own or lease option deal, the tenant pays for the privilege of having the first chance to buy the home from the seller at the end of the lease, which usually lasts three years. The tenant and the owner agree on a purchase price at the beginning of the lease and the tenant pays the owner an option fee of 1 to 5 percent of the purchase price. The seller credits the tenant with the fee against the price of the home when they finalize the sale at closing.

Sellers – or landlords – increase their pool of eligible buyers by including those who may not qualify for a loan right now but will in the future. Plus, the seller earns market rent – plus a little extra (called the rent premium) – during the course of the lease. Sellers also don’t have to pay a real estate agent fee, saving thousands of dollars. They also eliminate the hassles of endless showings. Tenants benefit because they get extra time to increase their savings and improve credit scores. Sellers help tenants save by crediting both the option fee and the rent premium at closing. Plus, they get upside protection – a terrific benefit if prices increase significantly over the course of the lease term – and they don’t have to move twice.

While somewhat unorthodox, renting to own offers the right parties significant advantages. Speak with an attorney to decide if renting to own a home is right for you. This article is sponsored by Constantin Cherkaskiy your Rentto – Own expert in Greater Montreal and around.

Little down payment Self Employed
Can’t qualify for mortgage?
Just relocated from another Province
Recent Bankruptcy Good, Bad or no Credit?
Divorce Newcomer to Canada
No Problem!

article 12 botCONSTANTIN CHERKASKIY
FOUNDER “REIC&PMG” (REAL ESTATE INVESTMENT, COACHING & PROPERTY MANAGEMENT GROUP)
CEO “K.E.CH. INC”
(514) 570-5940
info@reic-pmg.com
http://www.reic-pmg.com

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Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal.

LA DÉCO ÉCOLOGIQUE !

aticle 11 top leftAVIEZ-VOUS DÉJÀ PENSÉ QUE LES FAMEUSES « VENTES DE GARAGES » QUI POUSSENT COMME DES CHAMPIGNONS DÈS QUE LES BEAUX JOURS NOUS PERMETTENT DE TENIR UN « KIOSQUE » AU SOLEIL, ÉTAIENT FINALEMENT UNE ACTIVITÉ TRÈS ÉCOLOGIQUE EN SOI !
En effet, se départir de ses « vieilleries » au bénéfice de quelqu’un qui les verra comme un magnifique potentiel de créativité, et qui lui redonnera une seconde vie est un acte écologique ! Dans la même veine, tous les sites web sur lesquels vous pouvez vendre quel qu’article que ce soit, font aussi oeuvre écologique en un sens.

__ ACHETER UN NOUVEAU SOFA OU LE FAIRE RECOUVRIR ?
Bien des personnes pensent qu’elles vont économiser en faisant recouvrir un fauteuil ou un sofa qu’ils ont depuis longtemps
et qui montre des signes de fatigue avancée ! La raison économique n’est pas la bonne… Il faut savoir que « refaire » un sofa ou un fauteuil, peut revenir au prix d’un neuf mais de moindre qualité. Là est la nuance. Si on prend cette décision, c’est que la qualité du bâti, de son design et de son confort ont été éprouvés et qu’il vaut la peine de réinvestir dans le meuble en question car pour s’en procurer un de même qualité, le coût serait sans doute plus cher. Par exemple, un meuble signé par une maison reconnue, conçu par un designer de renom vaut la peine d’être refait dans les règles de l’art : on parle dans ce cas de « restauration ». article 11 right  pix

Au même titre qu’on prendra le soin de confier une oeuvre d’art ternie, un meuble dont le placage est abîmé ou taché aux bons soins de spécialistes, un meuble rembourré de qualité pourra retrouver ses lettres de noblesses que s’il est bien traité et que les matériaux d’apparats soient à la hauteur de l’oeuvre.

Comment reconnaître un meuble qui en vaut la peine ? Votre designer peut vous aider à évaluer s’il s’agit d’un meuble de belle facture et pourra vous recommander des spécialistes qui sauront lui redonner le pimpant de jeunesse retrouvée ! Par ailleurs, il est bon de savoir que certains éléments peuvent être modifiés soit pour s’adapter à votre morphologie ou réactualiser le style initial. Des détails savants peuvent accentuer le caractère particulier de votre décor et le personnaliser. Selon le tissu et les détails que votre designer vous aura suggérés,
soyez assuré que vous ne verrez plus que les nouvelles qualités de votre meuble et que ses défauts auront disparus
par enchantement !

De plus votre satisfaction réduira l’empreinte écologique néfaste sur notre belle planète ! N’avez-vous pas un trésor à revamper ?
Prenez rendez-vous dès aujourd’hui !

article 11 bottom pix

To get more information regarding Real Estate Integrated Marketing system please review www.hlmt.ca, or/and H&L Facebook, or/and H&L Twitter or/and H&L LinkedIn
Terms of Use:
Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal.

Colour Consultation

By Karen Weiner-Mayar, owner of Idealspace Design

Colour schemes present a challenge for many homeowners. Not only do colours have to be chosen, but they have to be used or applied in such a way that the flow between rooms feels smooth and natural. While opting for a basic, neutral light beige
or off-white may seem like the easiest way to go, it actually can present more challenges in creating a properly “finished” look to a space.

FIRST CHOOSE YOUR COLOURS

The obvious is to look at the furniture and accessories that you have and use colours from there to create your over-all colour scheme. But it is just as easy, and much
more inspiring, to develop a colour scheme based on something that speaks to you; it could be a vacation photo, a floral arrangement, or even your favorite outfit.

Tip
When choosing paint colours, squint at the swatches you are considering. If one stands out from the others, try replacing it with a colour of a brightness more similar to the others.

YOU MAY BE ABLE TO DEFINE YOUR COLOUR CHOICEarticle 10b

■ Complimentary: two colours opposite each other on the colour wheel, such as yellow and purple.
■ Analogous: a group or pair of colours that are next to each other on the colour wheel.
■ Triadic: three colours evenly spaced around the colour wheel.
■ Monochromatic: various tints, shades or tones of the same colour.

Tip
Keep monochromatic colour schemes to one room only; if used in multiple adjacent rooms, the result will be boring and repetitive.

CREATE CONTINUITY WITHOUT BOREDOMarticle 10a

One of the most common mistakes with colour use in decor is treating each adjacent room completely uniquely; this results in a very choppy aesthetic and can even feel a bit disconcerting. Use repetition in ways to create a smooth transition, such as keeping all doors and trim the same colour. Especially in rooms that are visible to each other, maintain your colour scheme, but re-proportion the use of the colours. For example, if Colour A is your main colour in the kitchen, and Colour B is your accent colour, use Colour A as the accent in your dining room and Colour B as the main colour. Not only will this create a very pleasing affect, but it offers the added benefit of being able to use certain accessories interchangeably between the two rooms.

To get more information regarding Real Estate Integrated Marketing system please review www.hlmt.ca, or/and H&L Facebook, or/and H&L Twitter or/and H&L LinkedIn
Terms of Use:
Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal.

Faites étinceler vos publicités immobilières!

article 9a

Faites étinceler vos publicités immobilières!

N’étant pas familiers avec les éléments clés d’une séance photo réussie, la plupart des clients ne pensent pas souvent aux moyens de préparer leur maison avant l’arrivée du photographe. Aujourd’hui, j’aimerais donc vous proposer une liste de choses à faire pour améliorer l’apparence de votre demeure. Et bien que je sache que ça semble exiger beaucoup de travail, je peux vous garantir que le résultat en vaudra la peine. Vos photos auront une apparence plus propre, lumineuse et épurée qui sera plus attrayante pour les acheteurs potentiels.

1  Tondez et arrosez la pelouse 4 à 5 heures avant l’arrivée du photographe.

2  Ratissez la pelouse et débarrassez-vous des brindilles et des feuilles mortes.

3 Stationnez vos voitures dans la rue.

4 Allumez toutes les lumières! Sans exception.

5 Assurez-vous qu’aucune des lumières n’est brulée et prévoyez quelques ampoules de rechange en cas d’urgence.

6 Agencez vos lumières. Par exemple, assurez-vous que vos lampes de chevet ont le même type d’ampoule.

7 Rangez la plupart (ou la totalité) de vos photos personnelles.

8 Désencombrez vos comptoirs, tables et commodes.

9 La cuisine est une des pièces essentielles de votre maison. Assurez-vous de ranger tout ce qui se trouve sur les comptoirs. Absolument tout : porte-couteaux, machine à expresso et savon. Les comptoirs doivent être complètement débarrassés, même si vous avez l’impression que cela donne une apparence inhospitalière à votre demeure.

10 Retirez tout ce qui est affiché sur le réfrigérateur.

11 Ôtez toutes les piles de livres et de magazines posés sur la table à café.

12 Nettoyez votre cour et rangez les objets comme le tuyau d’arrosage, la pataugeoire de vos enfants et la balle du chien.

13 Les foyers donnent beaucoup de charme aux photos, particulièrement en hiver. Assurez-vous donc d’avoir du bois de chauffage et des allumettes à portée de la main.

14 Si vous avez un foyer à gaz, assurez-vous que le réservoir est rempli et que la veilleuse est allumée.

15 Nettoyez les fenêtres.

16 Pensez à ranger tous les meubles encombrants dans une pièce de rangement qui ne sera pas photographiée (la plupart du temps, le garage n’est pas pris en photo, à moins que celuici soit très bien rangé, alors vous pourriez en profiter pour y ranger vos vieux meubles).

17 Ouvrez tous les rideaux, particulièrement dans les chambres avec une belle vue vers l’extérieur.

18  Déplacez ou rangez tout meuble qui bloque une fenêtre.=

19 Par mesure de sécurité, rangez les tableaux de grande
valeur.

20 Rangez toutes les chaussures, fermez tous les placards et faites tous les lits.

21 Débarrassez-vous de tous les tapis, particulièrement s’ils recouvrent un beau plancher.

22 Dissimulez tous les fils électriques entremêlés.Débranchezles et rangez-les quelque part au besoin. Mes clients se sont souvent étonnés de me voir insister sur l’importance de débarrasser les comptoirs de cuisine. Pourtant, ce truc est infaillible : les comptoirs paraissent toujoursmieux en photo lorsqu’ils sont désencombrés. Comme tout le reste. Il est normal que l’on accumule toutes sortes de choses au cours des années passées à vivre dans une maison, mais lorsque
vient le temps de vendre, celle-ci devient un produit sur le marché et doit être la plus attrayante possible. J’espère que ces conseils vous aideront ! À la prochaine.

To get more information regarding Real Estate Integrated Marketing system please review www.hlmt.ca, or/and H&L Facebook, or/and H&L Twitter or/and H&L LinkedIn
Terms of Use:
Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal.

Camera buying guide for Realtors.

1  [HLMT.caSO YOU’VE GOT THE LISTING, EVERYONE IS EXCITED, YOU HOLD UP YOUR CAMERA AND “CLICK,” THE SHUTTER FALLS. For better or for worse, your listing will be marketed based on the pictures you take. So, what kind of camera should you use? Is there a spacial model or special features that’ll help you as a Realtor? Here are a few simple guidelines to help you find the right camera to shoot your listings.
To begin, no camera’s perfect. Each one will have it’s advantages and shortcomings. Some people are loyal to a brands like Nikon or Cannon, but don’t let that distract you from all the other great companies out there, some of them creating truly innovative products cheaper than the leading brands. Over the years I’ve used Fuji and Casio, and today I shoot Sony.
So what should you look for in a camera?One of the most important things you’re going to need as a realtor is a camera and lens combination that can achieve wide angle shots. If you buy a camera with interchangeable lenses, then you’ll need to buy a wide angle lens, but if you buy a camera with a fixed lens, you must make absolutely sure it shoots wide enough to be useful to you.

The above picture shows what various lenses will capture. The wideness of a lens is called it’s focal length, wide focal lengths are denoted by small numbers like 14mm. The wider the angle of your lens (meaning the smaller the number), the more real estate you’ll be able to capture. This is especially useful for tight spaces like bathrooms. Some small cameras come with lenses wide enough to do the job. For example, if you cruise over to Lozeau.com, you’ll find the Olympus E-PM1. This camera is reasonably priced at under $500, and comes with a 14-42mm lens, a well-balanced choice for Realtors. However, remember to use your widest angle sparsely as it will introduce distortion around the edges of your images and can sometimes make rooms look like they’re uneven or buildings look like they’re about to fall over. (You can correct this somewhat in software which I’ll write about another time.)

2

Secondly, check to see if your camera allows you to overlay a grid while your taking a picture. The logic behind this is timeless, and is based on what’s known as the rule of thirds. Basically, it states that the interesting part of a picture should be laid out where the grid lines intersect because when viewing images, peoples’ eyes naturally gravitate to one of the intersecting points rather than the center of the image. Also, using these points is an easy way to create balance, flow and originality. I use guides religiously to line up important features of properties in interesting and engaging ways.

Lastly, if you’re camera is a few years old, it might be a great time to get a new one. In recent years digital cameras have seen tremendous improvements and now rival and in many cases surpass traditional film cameras. Companies compete ferociously to develop new features, better sensors and higher quality images resulting in dramatic gains for consumers.

If you’d like more advice or want to hire a professional photographer, please head over to my site at
http://www.silverlithomes.com

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Terms of Use:
Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal.

DIAPASON

by

 By Danielle Voisard, Designer D’interieur

 [HLMT.ca] TELLES DES PRÉVISIONS MÉTÉOROLOGIQUES QUI FERONT LA PLUIE ET LE BEAU TEMPS DANS LE MONDE DU DESIGN ET DE LA DÉCORATION, VOICI LES TENDANCES 2012-2013.

Après avoir observé le climat et les valeurs, les attitudes comportementales mondiales, les météorologues du design s’entendent, 3 années à l’avance, sur des harmonies de couleurs et textures qui seront exploitées dans les différents marchés de consommation afin d’en faciliter les accords. C’est pourquoi, année après année, les palettes subissent de nouvelles orientations et au bout de 5 ans, un écart se fait sentir et les décors ont besoin d’être remis au « goût du jour ».

Pour 2012 la couleur vedette consacrée par le «Color Marketing Group» est la couleur qui porte le nomgénérique Pantone de ‘Tangerine-Tango’. Comme son nom l’indique, il s’agit d’un rouge vif pimenté d’orangé. Une couleur stimulante, radiante ! Cette couleur vive est soutenue par des tons neutres chauds qui peuvent en exalter la sensualité; d’un autre côté, on peut en exalter le dynamisme s’ils sont plutôt clairs et lumineux.

La couleur forte tendance annoncée pour 2013 est une teinte de violet profond rappelant la rose de couleur lie de vin, qualifié de couleur « androgyne » car elle plaira aux personnalités fortes. Lorsque juxtaposées, le rouge orangé et le violet profond, créent un effet clair-obscur sophistiqué et riche en vitalité.

Les décors pourront évidemment se décliner dans d’autres couleurs telles que des dorés très lumineux, accompagnés de blancs doux et crémeux, des verts jaunâtre grisés rappelant les artichauts ou les sous-bois, des bleus aux accents de turquoises dans tous les dégradés, des couleurs de terre rappelant la poterie. Toutes ces familles de couleurs sont invitées à la fête !

Le mélange des genres est toujours un heureux succès pour personnaliser un décor et il est de bon ton de rechercher des éléments, des accessoires, des textures ou des motifs de facture artisanale; l’attitude responsable nous pousse à redonner vie à des meubles qu’on a tant aimé mais qui ont besoin d’un nouvel élan d’amour : un geste en soi écologique bien actuel. Les métaux se réchaufferont et les bronzes, laitons antiques, cuivres retrouveront leurs lettres de noblesses.

Le fait est que pour réussir une harmonisation chromatique, il est primordial de tenir en compte des éléments existants à conserver ainsi que les incontournables, notamment les essences de bois, l’ensoleillement de la pièce, le rapport des pièces entre elles, leur volume… sans omettre le style de l’occupant, son art de vivre, et tous les facteurs humains qui peuvent influencer les choix…

Vous désirez actualiser votre décor pour stimuler la vente de votre résidence ou tout simplement pour vous-même : Diapason-Design d’Intérieur saura vous satisfaire quel que soit votre objectif !

blog

« POUR RÉUSSIR UNE HARMONISATION CHROMATIQUE, IL EST PRIMORDIAL DE TENIR EN COMPTE DES ÉLÉMENTS EXISTANTS À CONSERVER AINSI QUE LES INCONTOURNABLES. »

blogs

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Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal.

 

Planning the ideal kitchen layout

new design

By Karen Weiner-Mayar, owner of Idealspace Design

[HLMT.ca] Redesigning and renovating a kitchen is the most trying home improvement project for most homeowners. Aside from having to survive a minimum of two weeks with no kitchen, each decision to be made can affect both the function and aesthetics of the room. Added to that is the fact that the kitchen is the most expensive renovation most homes will ever face, so doing it right the first time is a definite must. We all use our kitchens differently and that is why we can often see a beautiful kitchen and think to ourselves, without knowing exactly why, that it isn’t quite right.

YOUR IDEAL KITCHEN SHOULD CONSIDER:

Your shopping habits – Do you buy in bulk or only purchase things as you need them?
Your cooking habits – Do you routinely prepare home-made meals or are frozen foods and reheated take-out more your style? Are you an avid baker?
Your handedness and height – Are you a lefty or a righty? Are you considerably taller than, or shorter than, the average?
Your household – How many cooks use the kitchen? Are there teens or children who prepare their own snacks?
Your space – Is the kitchen used for eating meals or is all eating done in the dining room? Does the kitchen double as a homework area or for any other task?
Special needs – Should your kitchen be child-safe or suitable for someone with physical limitations or disabilities? Do you require a kosher kitchen?

The first step in kitchen planning is to determine where your major appliances will be located.article 7a

■ From there, you can determine if an extra-wide refrigerator is possible, or if you will have space for the wine fridge you have been wanting.

■ If an island is a desired feature, make sure you will have at least 36-inches between it and the cabinets. All islands must be carefully planned as they can be either a wonderful amenity or little more than a cause of bruised hips and frustrations.

■ Try to map out where you will store things, keeping everyday dishes and gadgets within arm’s reach, and banishing the least frequently used items to the least desirable locations – usually the back of the cabinet above the refrigerator. By determining what will go where, you can determine early on if you can make do with four drawers or if eight drawers would better suit your needs. Consider items like countertop appliances, cook books, that won’t reside in open view, and the basics that seem to migrate into every kitchen.

■ The microwave should be located where it will be most practical, so be honest with yourself (and your designer) about how you use it. Is it just for heating coffee or do you often use it for food preparation? The same advice should be followed for other small appliances that remain visible too.

Lighting in the kitchen is something too often overlooked. 

People presume that enough lighting equates good lighting, but the truth is that every fixture style and every bulb type gives a slightly different coloration to the light; a pink undertone from the lighting can cause meats to look undercooked and greens to look a bit on the brown side. Likewise, light with a yellow or blue undertone will cause certain foods to not look their best. The kitchen serves many functions, and each requires its own lighting: task lighting should be installed to serve the food preparation area and the sink; general light should provide even illumination to the whole kitchen; and ambient light allows you to highlight decorative objects, or just offers a nice soft glow so the room is not in total darkness. The ability to control the lighting is important, as all the lights are rarely needed at the same time; multiple switches and dimmers are recommended.

article 7Once you have the functional elements of your kitchen planned properly, any décor style that you introduce will be able to be implemented simply with your choices of colours, materials, and accessories. Because the kitchen is a busy space to begin with, minimal décor is required beyond the selection of materials and colours for cabinets, countertops and window treatments; often one theme for countertop accessories, one piece of art, very little else is required to add the finishing touches to a kitchen’s décor.

To get more information regarding Real Estate Integrated Marketing system please review www.hlmt.ca, or/and H&L Facebook, or/and H&L Twitter or/and H&L LinkedIn
Terms of Use:
Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal.
 

Should you take your own pictures?

article 6[HLMT.ca]  When I stared Silver Lit Homes I did quite a bit of cold calling. When I asked Realtors if they’d be interested in trying out my services, many Realtors gave me the same answer: they didn’t need good pictures of their listings because the Market in Montreal was so hot listings sold themselves. In my opinion, this attitude is short sighted.

Firstly, if the real estate market is so hot, why does a vendor need a real estate agent? Using that same logic, vendors should just put an ad on Craigslist, show the listing themselves and go to a notary to seal the deal. Well, some vendors do this, but most eventually end up understanding that Realtors will get them more money for their home. The same can be said for any good professional. Technical abilities, training and experience combine to give
the professional an edge. The same applies to real estate photography.

Yes, you can take your own pictures, but unless you have a lot of experience and technical know-how, you’re pictures won’t look great. Poorly cropped, taken from weird angles, and over or under exposed pictures are just some of the problems I see on a daily basis. But okay, I concede, the market is hot right now in Montreal, so potential buyers see through the bad pictures and still show up, check book in hand. Great! But let me tell you a secret, having professional pictures of your listing not only helps it sell faster by attracting more and better clients, it makes you look good in the eyes of the vendor, and this is a key ingredient many Realtors overlook.

Think about it, every top producer gets her business the same way: referrals. And the best way to get referrals is to have satisfied clients. Selling their house is one thing, but if you blow them away with great service while doing it, that’s another.
Therefore, making a listing look amazing works to your advantage because vendors will notice the care and attention you’ve put into selling their home, and they’ll reward you for it by promoting you to their friends. In my opinion, not fully promoting your clients’ property using every means possible and just letting a strong sellers market, or your company brand name, sell your listing is a poor choice. Clients want and deserve more than this. Agents who get this point thrive, those who don’t have a golden opportunity.

If you’d like to see the kind if difference Silver Lit Homes can make for you business, give me a call. Right now I have an incredible no risk offer where you only pay for my services if your listing sells. You can’t beat that! Go to my web site or call for details.

To get more information regarding Real Estate Integrated Marketing system please review www.hlmt.ca, or/and H&L Facebook, or/and H&L Twitter or/and H&L LinkedIn
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Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal

Light Up Your Life

With daylight hours getting shorter, now is a good time to think about improving lighting in your home. Functional and decorative, changing or adding a light new design2fixture can have a big impact on a room. But don’t make the too-common mistake of buying a light for its looks only. A black silk shade or an amber glass may look great, but will the light be what you need or expect? When choosing light fixtures look at the following:

■ Bulbs Type and quantity that the fixture uses, and total wattage of the bulbs.

■ Directionality Does the fixture provide up-light, down-light, spot light…

■ Intended use and functionality Ensure that you aren’t trying to use a task light as a general light.

■ Shade Although shades are often the most decorative part of a fixture, make sure that your choice won’t cast strange coloured light or impede the light from the fixture from actually lighting up your room.

■ Flexibility Can the fixture work on a dimmer? Will it be easy to match or coordinate with other lights in the room?

■ Overall quality Not always easy to determine, but look at the weight of the fixture, the price, warranty, sales person’s advice, and even on-line reviews about the fixture or manufacturer.

A professionally designed space will have a lot of lighting, or at least a lot of fixtures, in order to provide general, task, focal and ambient light. If you grew up in a home similar to my childhood home, each room had one overhead light and maybe a small reading lamp. But to correctly use light to enhance your space and reduce eye strain no matter the task being done, a number of fixtures and light sources are required.

Just how much light is right? Three fixture types, at the least, are required for each room: general, ambient and task, and many rooms require more than one task light. As long as each light can be operated independently and dimmers are installed wherever possible, it is quite difficult to over-light a space.

new designBY KAREN WEINER-MAYAR,
OWNER OF IDEALSPACE DESIGN

To get more information regarding Real Estate Integrated Marketing system please review www.hlmt.ca, or/and H&L Facebook, or/and H&L Twitter or/and H&L LinkedIn
Terms of Use:
Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal.