10 Tips for Taking Better Pictures – 10 Counseils Pour Prend De Meilleures Photos

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PLUSIEURS AGENTS AIMENT ÉCONOMISER EN PRENANT LEURS PROPRES PHOTOS. C’est une bonne idée SEULEMENT Si vous savez comment le faire correctement. Pour ceux qui sont moins doués, voici quelques conseils pour vous aider.

1 > Procurez-vous un objectif grand angle et un appareil-photo plein cadre
2 > Ne prenez des photos que lorsqu’il y a du soleil
3 > Si la fenêtre laisse passer trop de lumière, attendez le coucher du soleil. C’est un moment où les lumières ambiantes intérieures et extérieures sont équilibrées.
4 > Faites le ménage de la maison, rangez les comptoirs, incluant ceux de la salle de bain et des chambres à coucher.
5 > Nettoyez les fenêtres; avec la lumière du soleil, la saleté apparaît facilement sur les photos.
6 > Souvenez-vous que le système de matrice exige que vos photos aient un ratio de 4:3, ce qui veut dire que les deux côtés de l’image seront coupés de 10%! Alors même si la vue vous semble correcte, reculez un peu pour compenser pour ce recadrage.
7 > Allumez toutes les lumières et assurez-vous d’avance que les vendeurs n’ont aucune ampoule brûlée.
8 > Assurez-vous que les ampoules de toutes les pièces ont le même ton lumineux pour éviter les effets non naturels.
9 > Débarrassez-vous des tapis, sauf s’ils couvrent un plancher endommagé.
10 > Les photographies personnelles devraient être dissimulées.

Si vous n’avez jamais eu recours aux services d’un photographe professionnel, contactez-moi et je vous montrerai la différence que je peux faire pour vos vendeurs, vos acheteurs, et votre résultat.

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A LOT OF AGENTS LIKE TO SAVE MONEY BY TAKING THEIR OWN PICTURES. While that’s a great idea IF you know how, for those of you who don’t here are some tips that might help.

1 > Get a wide angle lens and full frame camera
2 > Only shoot when there’s sun
3 > If you’re getting too much light fromthe windows, shoot right after the sun sets where the indoor and outdoor ambient light is balanced.
4 > De clutter the house specifically all counter tops including bedroom and bathroom
5 > Clean the windows as the grime photographs easily when illuminated by the sun
6 > Remember the Matrix system requires your pictures to be a 4:3 ratio meaning it’s going to cut both sides of your pictures by 10%! So even if the rooms looks great take a few steps back and capture more of it to make up for the crop
7 > Turn on all the lights and make sure in advance that vendors have no burnt bulbs
8 > Make sure all the bulbs in each room are of the same kind of light to avoid unnatural tones.
9 > When it comes to rugs, get rid of themunless the floor underneath is damaged
10 > Personal pictures should be well hidden

If you’ve never tried a professional photographer, give me a call and I’ll show you what a difference I can make to your vendors, buyers and your bottom line.

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To get more information regarding Real Estate Integrated Marketing system please review www.hlmt.ca, or/and H&L Facebook, or/and H&L Twitter or/and H&L LinkedIn
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PHOTOGRAPHIER DU CENTRE – SHOOTING FROM THE CENTER

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PHOTOGRAPHIER DU CENTRE

DANS LE BUT DE MONTRER LE PLUS D’ESPACE POSSIBLE LORS DE LA PRISE DE PHOTOS POUR LES ANNONCES, la plupart d’entre nous prenons nos photos d’un coin de la pièce. Bien que ce soit intuitif, ce n’est pas toujours la meilleure façon de procéder. Une autre option est de prendre avantage de la symétrie de la pièce. En prenant la photo à partir du centre de la pièce, les deux côtés de votre image se reflèteront l’un l’autre, causant un effet de répétition. Un arrangement répétitif donnera au visionneur de la photo une meilleure impression d’équilibre et de profondeur. Cela réduit aussi l’effet de distorsion causé par l’usage des objectifs à grand angle. Finalement, lorsqu’il s’agit de prendre des photos pour des annonces, les angles à partir desquels vous pouvez le faire sont très limités, alors assurez-vous de changer de position de temps

SHOOTING FROM THE CENTER

BECAUSE WE WANT TO SHOW AS MUCH SPACE AS POSSIBLE, WHEN SHOOTING LISTINGS most of us take pictures from the corner of rooms. While that’s intuitive, it’s not the only way. Another way is to use a room’s symmetry to your advantage. By shooting from the center of a room, both sides of your image reflect each other causing repetition. A repetitive pattern gives the viewer a greater sense of balance and depth. It also reduces the amount of distortion caused by using a wide and angle lens. In the end, when it comes to photographing listings the angles you
can take a picture fromare very limited, so make sure to switch it up a bit from time to time to keep your viewers entertained as well as informed.

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To get more information regarding Real Estate Integrated Marketing system please review www.hlmt.ca, or/and H&L Facebook, or/and H&L Twitter or/and H&L LinkedIn
Terms of Use:
Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal.

A new tool. A new opportunity.

black silver lightDURING THE PAST FEW YEARS, CAMERA TECHNOLOGY ADVANCED AT A BLISTERING PACE. TODAY, THE ABILITY TO FILM HIGH-DEFINITION MOVIES FEATURES ON EVEN THE MOST RUDIMENTARY DEVICES. FURTHERMORE, HIGH-SPEED INTERNET CONNECTIONS AND SOCIAL MEDIA USHERED IN A DIGITAL VIDEO REVOLUTION DEMOCRATIZING VISUAL COMMUNICATION. AND YET,
ALMOST NO AGENTS USE VIDEO TO MARKET THEIR THEMSELVES? WHY?

Lets face it, it’s hard to change, and many agents, especially successful ones, have a routine that works, so why try something new? Here are five reasons agents need to start using video if they want to keep their edge.artticle 17 top

#1 VENDORS. Since I began doing videos for some of the most successful agents in Montreal, they’ve only become more successful. Why? Because making a video makes their vendors happy. So happy in fact, they tell their neighbors and friends, and you know what the means…

#2 SALES. Agents who go into a sales presentation with videos as a part of their arsenal win out every time over other agents who don’t.

#3 BRANDING. If you want to come up first in organic search results, there’s no better way than to put your video on YouTube. After Google, it’s the number 2 search engine in the word, and ask yourself this, how many other agents have
a serious presence there? Light bulb go off yet?

#4 BUYERS. I’ve had agents sell homes to people in China, or had buyers view a home only once and go back to Toronto and view the video of a listing again and again only to end up buying the home.artticle 17 bot

#5 INNOVATION. Lets face it, things don’t change much in the business, and it’s not easy to stay ahead of the curve, but here’s your chance. 99.9999% of agents out there haven’t got a clue it’s even possible to make a real-estate video. Even most photographers haven’t a clue. But now you do, so you have no excuse.

Whether you like it or not, video dominates every aspect of our lives. Always has, and probably always will. And although it’s a relatively new way to showcase listings, it has a place in the world of real-estate, although exactly what that place is has yet to be settled. But for a short time, agents have a chance to get in on this on the ground floor before it takes off. Want a glimpse of this future? Go to YouTube
and search for Silver Lit Homes and see for your self.

If you’d like more advice or want to hire a professional photographer, please head over to my site at www.silverlithomes.com

To get more information regarding Real Estate Integrated Marketing system please review www.hlmt.ca, or/and H&L Facebook, or/and H&L Twitter or/and H&L LinkedIn
Terms of Use:
Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal

HDR Photography: craze or crazy?

black silver lightHAVE YOU NOTICED THAT SOME REAL ESTATE PICTURES LOOK A BIT CARTOON LIKE? IN RESPONSE TO DECADES OF LACKLUSTER IMAGES, SOME AGENTS STARTED USING A SPECIAL PHOTOGRAPHY TECHNIQUE KNOWN AS HDR. BUT IN THE PROCESS OF TRYING TO TAKE BETTER PICTURES, ARE PICTURES GETTING WORSE?

HDR stands for high-dynamic-range. That’s a big fancy technical term, but all it refers to is a way of dealing with light where shadows and highlights are evenly exposed instead of being overly dark or blown-out. This technique resembles what’s seen by the human eye, but it also has a tendency to make pictures look fake and overly dramatic. Although professional photographers use this technique at times, amateurs or those who rely on automatic settings should be careful not to over do it least their pictures end up looking like a set from the Lord of the Rings movie. Here’s some background on how these images are made, and a few tips to make them work in your favor should you decide that this style of photography appeals to you.article 15 top

Photographers create HDR images by combining multiple pictures into one. A minimum of 3 pictures, but often many more, are combined using Photoshop or specialized HDR software like Photomatix. Some cameras even offer a feature that’ll takeHDR pictures for you allowing you to skip the post-production step of layering and combining images yourself. The technique requires the photographer to take a series of pictures with different exposures ranging from extremely dark to extremely light. Software combines the images by a process called tone mapping. The resulting combinations of dark and light images produce one image that exposes a diversity lighting realities, hence the name high-dynamic-range pictures.

But the problem is that although this process does mimic the ability of the eye to see both light and dark areas, it can make pictures look like psychedelic art. If you want to see great examples of both the positive and negative aspects of HDR, take a look at any of duproprio.com’s listings.Their photographers use HDR for all their listings. Personally, I don’t like HDR photography very much, and I know that top-notch designer and architectural magazines don’t use it either, but that doesn’t mean that your clients will feel the same way. In fact, I’ve heard many people say they love the effect, and I concede that agents who use HDR are at least making a concerted effort to provide their clients with a better product which is always a good thing.article 15 bot

In the end, HDR is a tool, and just as any tool it’s power lies in how it is used. If you’re interested in HDR, I strongly suggest you give it a try. My main piece of advice would be to remember that when it comes to special effects like this, less is always more. So be careful not to over do it, and you’ll most likely get some promising pictures that’ll help you sell your listings.

If you’d like more advice or want to hire a professional photographer, please head over to my site at

http://www.silverlithomes.com

To get more information regarding Real Estate Integrated Marketing system please review www.hlmt.ca, or/and H&L Facebook, or/and H&L Twitter or/and H&L LinkedIn
Terms of Use:
Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal.

Camera buying guide for Realtors.

1  [HLMT.caSO YOU’VE GOT THE LISTING, EVERYONE IS EXCITED, YOU HOLD UP YOUR CAMERA AND “CLICK,” THE SHUTTER FALLS. For better or for worse, your listing will be marketed based on the pictures you take. So, what kind of camera should you use? Is there a spacial model or special features that’ll help you as a Realtor? Here are a few simple guidelines to help you find the right camera to shoot your listings.
To begin, no camera’s perfect. Each one will have it’s advantages and shortcomings. Some people are loyal to a brands like Nikon or Cannon, but don’t let that distract you from all the other great companies out there, some of them creating truly innovative products cheaper than the leading brands. Over the years I’ve used Fuji and Casio, and today I shoot Sony.
So what should you look for in a camera?One of the most important things you’re going to need as a realtor is a camera and lens combination that can achieve wide angle shots. If you buy a camera with interchangeable lenses, then you’ll need to buy a wide angle lens, but if you buy a camera with a fixed lens, you must make absolutely sure it shoots wide enough to be useful to you.

The above picture shows what various lenses will capture. The wideness of a lens is called it’s focal length, wide focal lengths are denoted by small numbers like 14mm. The wider the angle of your lens (meaning the smaller the number), the more real estate you’ll be able to capture. This is especially useful for tight spaces like bathrooms. Some small cameras come with lenses wide enough to do the job. For example, if you cruise over to Lozeau.com, you’ll find the Olympus E-PM1. This camera is reasonably priced at under $500, and comes with a 14-42mm lens, a well-balanced choice for Realtors. However, remember to use your widest angle sparsely as it will introduce distortion around the edges of your images and can sometimes make rooms look like they’re uneven or buildings look like they’re about to fall over. (You can correct this somewhat in software which I’ll write about another time.)

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Secondly, check to see if your camera allows you to overlay a grid while your taking a picture. The logic behind this is timeless, and is based on what’s known as the rule of thirds. Basically, it states that the interesting part of a picture should be laid out where the grid lines intersect because when viewing images, peoples’ eyes naturally gravitate to one of the intersecting points rather than the center of the image. Also, using these points is an easy way to create balance, flow and originality. I use guides religiously to line up important features of properties in interesting and engaging ways.

Lastly, if you’re camera is a few years old, it might be a great time to get a new one. In recent years digital cameras have seen tremendous improvements and now rival and in many cases surpass traditional film cameras. Companies compete ferociously to develop new features, better sensors and higher quality images resulting in dramatic gains for consumers.

If you’d like more advice or want to hire a professional photographer, please head over to my site at
http://www.silverlithomes.com

To get more information regarding Real Estate Integrated Marketing system please review www.hlmt.ca, or/and H&L Facebookor/and H&L Twitter or/and H&L LinkedIn
Terms of Use:
Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal.

Should you take your own pictures?

article 6[HLMT.ca]  When I stared Silver Lit Homes I did quite a bit of cold calling. When I asked Realtors if they’d be interested in trying out my services, many Realtors gave me the same answer: they didn’t need good pictures of their listings because the Market in Montreal was so hot listings sold themselves. In my opinion, this attitude is short sighted.

Firstly, if the real estate market is so hot, why does a vendor need a real estate agent? Using that same logic, vendors should just put an ad on Craigslist, show the listing themselves and go to a notary to seal the deal. Well, some vendors do this, but most eventually end up understanding that Realtors will get them more money for their home. The same can be said for any good professional. Technical abilities, training and experience combine to give
the professional an edge. The same applies to real estate photography.

Yes, you can take your own pictures, but unless you have a lot of experience and technical know-how, you’re pictures won’t look great. Poorly cropped, taken from weird angles, and over or under exposed pictures are just some of the problems I see on a daily basis. But okay, I concede, the market is hot right now in Montreal, so potential buyers see through the bad pictures and still show up, check book in hand. Great! But let me tell you a secret, having professional pictures of your listing not only helps it sell faster by attracting more and better clients, it makes you look good in the eyes of the vendor, and this is a key ingredient many Realtors overlook.

Think about it, every top producer gets her business the same way: referrals. And the best way to get referrals is to have satisfied clients. Selling their house is one thing, but if you blow them away with great service while doing it, that’s another.
Therefore, making a listing look amazing works to your advantage because vendors will notice the care and attention you’ve put into selling their home, and they’ll reward you for it by promoting you to their friends. In my opinion, not fully promoting your clients’ property using every means possible and just letting a strong sellers market, or your company brand name, sell your listing is a poor choice. Clients want and deserve more than this. Agents who get this point thrive, those who don’t have a golden opportunity.

If you’d like to see the kind if difference Silver Lit Homes can make for you business, give me a call. Right now I have an incredible no risk offer where you only pay for my services if your listing sells. You can’t beat that! Go to my web site or call for details.

To get more information regarding Real Estate Integrated Marketing system please review www.hlmt.ca, or/and H&L Facebook, or/and H&L Twitter or/and H&L LinkedIn
Terms of Use:
Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal

How to improve you real estate photography: 101

Article 5Henri Cartier-Bresson, largely considered the father of photo jounalism once said, “Your first 10,000 photographs are your worst.” If this were true, it might explain why so many Realtors’ pictures aren’t suitable to market their listings. Lets face it, taking great pictures is a lot harder than most people are willing like to admit. But moreover, the importance of having great pictures shouldn’t be understated, especially for real estate agents who rely on them as an important tool to communicate with clients.

So this month’s tutorial is about, what else, light! In photography, lighting makes all the difference in the world, so you should try and work with it, instead of against it. Pop quiz: what light makes for the best pictures? (1) Direct sunlight (2) An overcast sky (3) Or twilight? In order, the best answers would be 3, 2, 1.

If you said direct sunlight you’re not alone as this is what’s most intuitive, but this light causes all kinds of problems. The biggest one arises when taking pictures inside. It’s almost impossible to balance indoor lights with bright sunlight pouring in through windows, so the result is a big burst of light where a window should have been. On exterior shots, it results in overly harsh shadows.

The next best option would be to take pictures on a cloudy day. At least here light coming in from windows is softer, but other problems arise. The softer light makes it darker inside meaning to take good pictures you’ll need to stabilize your camera with a tripod. Also, an exterior shot on an overcast day can be lifeless.

The most ideal lighting for real estate photography is right before and after the sun goes down. Right before the sun goes down, there’s just enough ambient light shining through windows to balance with your interior lights. Right after, the exterior home lights will have the same intensity as the sky allowing for magical shots like the ones above.

Hopefully, this tutorial will help to improve your real estate photography. If, however, you’d really like make your listings stand out, call me.

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To get more information regarding Real Estate Integrated Marketing system please review www.hlmt.ca, or/and H&L Facebook, or/and H&L Twitter or/and H&L LinkedIn
Terms of Use:
Articles are provided free of charge. Credit of usage must be attributed to Homes And Land Demeurea & Domaines .Any source/sponsor of the information quoted in the text must also be identified as presented. Images are only to be used with corresponding editorial copy. Usage of Homes and Land of Montreal articles constitutes your acceptance of these terms and an agreement between you and Homes and Land of Montreal.