A new tool. A new opportunity.

black silver lightDURING THE PAST FEW YEARS, CAMERA TECHNOLOGY ADVANCED AT A BLISTERING PACE. TODAY, THE ABILITY TO FILM HIGH-DEFINITION MOVIES FEATURES ON EVEN THE MOST RUDIMENTARY DEVICES. FURTHERMORE, HIGH-SPEED INTERNET CONNECTIONS AND SOCIAL MEDIA USHERED IN A DIGITAL VIDEO REVOLUTION DEMOCRATIZING VISUAL COMMUNICATION. AND YET,
ALMOST NO AGENTS USE VIDEO TO MARKET THEIR THEMSELVES? WHY?

Lets face it, it’s hard to change, and many agents, especially successful ones, have a routine that works, so why try something new? Here are five reasons agents need to start using video if they want to keep their edge.artticle 17 top

#1 VENDORS. Since I began doing videos for some of the most successful agents in Montreal, they’ve only become more successful. Why? Because making a video makes their vendors happy. So happy in fact, they tell their neighbors and friends, and you know what the means…

#2 SALES. Agents who go into a sales presentation with videos as a part of their arsenal win out every time over other agents who don’t.

#3 BRANDING. If you want to come up first in organic search results, there’s no better way than to put your video on YouTube. After Google, it’s the number 2 search engine in the word, and ask yourself this, how many other agents have
a serious presence there? Light bulb go off yet?

#4 BUYERS. I’ve had agents sell homes to people in China, or had buyers view a home only once and go back to Toronto and view the video of a listing again and again only to end up buying the home.artticle 17 bot

#5 INNOVATION. Lets face it, things don’t change much in the business, and it’s not easy to stay ahead of the curve, but here’s your chance. 99.9999% of agents out there haven’t got a clue it’s even possible to make a real-estate video. Even most photographers haven’t a clue. But now you do, so you have no excuse.

Whether you like it or not, video dominates every aspect of our lives. Always has, and probably always will. And although it’s a relatively new way to showcase listings, it has a place in the world of real-estate, although exactly what that place is has yet to be settled. But for a short time, agents have a chance to get in on this on the ground floor before it takes off. Want a glimpse of this future? Go to YouTube
and search for Silver Lit Homes and see for your self.

If you’d like more advice or want to hire a professional photographer, please head over to my site at www.silverlithomes.com

To get more information regarding Real Estate Integrated Marketing system please review www.hlmt.ca, or/and H&L Facebook, or/and H&L Twitter or/and H&L LinkedIn
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