Improving Relationships… Between Rooms That Is
The most important interior design element of any home is the layout of the rooms and spaces. The way the various rooms and spaces relate to each other is often among the features that attract us enough to purchase our homes in the first place. Changing the layout can involve major renovations, but there are some basic ways to improve upon the perceived relationships between rooms or spaces without having to embark on any structural work.
Common complaints that homeowners tend to have about the layout of their homes include:
■ Adjoining rooms feel as though there is no “flow” between them.
■ There is no evident delineation between usable space and walking space in open-concept layouts.
■ Adjoining rooms require different atmospheres but their proximity makes this difficult.
■ Open-concept layouts provide no privacy or separation (visual, audible, etc.) within the space.
■ Lack of continuity between the various rooms.
These issues can be compensated for simply by how the space is treated both in terms of furnish ings and décor. Solutions to the complaints listed above can be done in the matter of a couple of days without requiring the dust, debris and chaos that can accompany a major renovation project.
To create a sense of flow between rooms that are adjoining without being fully open to each other, make sure to use the same colourscheme in both rooms, repeat various materials in both (i.e. if you have a leather sofa in one, have something with the same colour leather in the other), and strategically place mirrors to visually bring one room into the next. The mirrors will not only emphasize the relationship between the two spaces, but they will also reflect light making both rooms feel brighter and larger.
In open-concept floor plans it can be challenging to properly establish walking space (an unofficial hallway, if you will) separate from entertaining areas especially if you tend to entertain more than a few people at a time. Space can be separated visually without actually requiring obstructions such as walls. Emphasize your enter taining zones by having the brighter lights focused at the seating areas, such as over the dining table, by the sofas, and at the kitchen’s work and seating zones; this will automatically create spaces with less light and people naturally migrate toward brighter lit areas, leaving the dimmer areas as passageways. Other tricks include an abrupt change in colour or ceiling height to create the sense that one space is ending and another starting.
Adjoining rooms requiring different atmospheres tend to work best by simply using the reversed colour scheme in one of the rooms. For instance, if one of the rooms is blue with beige and grey accents, in the other room you can use the beige as the main colour and the blue and grey as accents. This keeps a nice continuity while emphasizing difference.
Open-concept floor plans leaving you with a lack of separation have to be treated with great care. Take care with your furniture layout to create individual zones within the space, leaving ample room between.
If needed, back-to-back tall furniture pieces can create a physical division between “rooms”. If sound carries through very easily, add soft furnishings and accessories, such as a tapestry or fabric art instead of paintings, rugs, pillows or cushions on hard furniture, and so on. Soft items absorb sound, while hard surfaces reflect sound.
Creating a sense of continuity through a home is easier. Choose your favorites and don’t worry about over-using them! If your favorite colour is red, don’t be shy to use it in varying quantities in almost every room – from two walls in one room, to a simple splash in the next, to the colour of the furniture in the next… The same should be done with favorite materials too, such as wrought iron, dark stained ash wood,textured glass… Your favorite colours teamed up with your favorite materials only need some neutral and contrasting basics to create a finished look that flows nicely without being too repetitive.
STAND OUT WITH HOME STAGING
BY MELANIE BURNETT
THEY SAY A PICTURE IS WORTH A THOUSAND
WORDS. Never has this been more true than in today’s real estate market. More than 90% of Montreal buyers look at photographs first. Your property has to stand out to get on buyers’ must see lists.
What makes a listing stand out? ‘Dream’ homes featured in design shows and magazines stand out by having a positive first impression, clear focal points, and good visual flow. While they are eye catching, few people actually live this way. We live in our homes the way that appeals to us but when selling we want to appeal to potential buyers. Studies show that most buyers purchase on emotion, relating to properties that reflect their lifestyle. Today’s buyers have less time to spend on updates and renovations, so a home that appears ‘move-in’ready has big appeal.
This is where home staging comes in. Staging is essentially lifestyle marketing for your home. A certified professional stager is trained in the art of preparing a property for market, ultimately aiding in a quicker sale for top dollar. While home staging is not decorating, it does include strategic use of furniture and art placement. By creating visual flow, buyers see the key features of the home. Moreover, home staging allows people to visualize themselves living in the home by creating a ‘move-in’ ready appearance. Once a home is staged it will show, photograph and look better online and in print.
Typically, your home is your single largest asset Maximize your return by preparing your home for sale. Home staging is a great way to stand out to buyers. Speak to your agent about home staging.
L’APPEL DU HOME STAGING
PAR MELANIE BURNETT
ON DIT QU’UNE IMAGE VAUT MILLE MOTS. Cette expression n’a jamais été plus véridique que lorsqu’on considère le marché immobilier actuel. Plus de 90% des acheteurs de Montréal regardent des photos de maisons comme première approche. Votre propriété doit se démarquer afin de paraître sur leur liste de residences incontournables à visiter.
Voici quels facteurs permettent à une annonce de se démarquer ? Les maisons de rêve en vedette dans les magazines et centres de design sortent du lot en créant une première impression positive, des points focaux clairement identifies et un bon flot visuel. Même si ces demeures sont accrocheuses, peu de gens vivent de cette manière. Nous vivons dans nos maisons selon notre style de vie et nos goût, mais lors de la vente nous voulons faire appel à des acheteurs potentiels. après des etudes qui démontrent que la plupart des acheteurs suivent leurs émotions et sont attirés par des propriétés qui reflètent leur mode de vie. En outre, les acheteurs d’aujourd’hui ont moins de temps à consacrer à la mise à jour et aux rénovations, donc une maison prête à être emménagée présente un énorme avantage.
C’est là qu’intervient le home staging, qui est la commercialisation d’un mode de vie pour votre maison. Un professionnel certifié en home staging est formé à l’art de préparer une propriété pour le marché afin favoriser une vente rapide au meilleur prix. Le home staging n’est pas que de la décoration, mais utilise entre autres l’utilisation stratégique de meubles et de pièces artistiques. En créant un flot visual intéressant, les acheteurs voient les caractéristiques clés de la maison. De plus, le home staging permet aux gens de se visualiser eux-mêmes vivant dans la maison en créant un sentiment d’applicabilité à leur vie. Une fois qu’une maison est mise en scène, elle aura un impact amélioré lors de visites, offrira de meilleures photographies pour la presentation en ligne et en version imprimée.
Le home staging est un excellent moyen de créer une maison de rêve qui attire les acheteurs. En règle générale, votre maison est votre actif le plus important; maximisez votre retour d’investissement par la préparation de votre maison pour la vente. Le home staging est une excellente façon de se démarquer face aux acheteurs. Parlez à votre agent des solutions que vous offre le home staging.
DURING THE PAST FEW YEARS, CAMERA TECHNOLOGY ADVANCED AT A BLISTERING PACE. TODAY, THE ABILITY TO FILM HIGH-DEFINITION MOVIES FEATURES ON EVEN THE MOST RUDIMENTARY DEVICES. FURTHERMORE, HIGH-SPEED INTERNET CONNECTIONS AND SOCIAL MEDIA USHERED IN A DIGITAL VIDEO REVOLUTION DEMOCRATIZING VISUAL COMMUNICATION. AND YET,
ALMOST NO AGENTS USE VIDEO TO MARKET THEIR THEMSELVES? WHY?
Lets face it, it’s hard to change, and many agents, especially successful ones, have a routine that works, so why try something new? Here are five reasons agents need to start using video if they want to keep their edge.
#1 VENDORS. Since I began doing videos for some of the most successful agents in Montreal, they’ve only become more successful. Why? Because making a video makes their vendors happy. So happy in fact, they tell their neighbors and friends, and you know what the means…
#2 SALES. Agents who go into a sales presentation with videos as a part of their arsenal win out every time over other agents who don’t.
#3 BRANDING. If you want to come up first in organic search results, there’s no better way than to put your video on YouTube. After Google, it’s the number 2 search engine in the word, and ask yourself this, how many other agents have
a serious presence there? Light bulb go off yet?
#5 INNOVATION. Lets face it, things don’t change much in the business, and it’s not easy to stay ahead of the curve, but here’s your chance. 99.9999% of agents out there haven’t got a clue it’s even possible to make a real-estate video. Even most photographers haven’t a clue. But now you do, so you have no excuse.
Whether you like it or not, video dominates every aspect of our lives. Always has, and probably always will. And although it’s a relatively new way to showcase listings, it has a place in the world of real-estate, although exactly what that place is has yet to be settled. But for a short time, agents have a chance to get in on this on the ground floor before it takes off. Want a glimpse of this future? Go to YouTube
and search for Silver Lit Homes and see for your self.
If you’d like more advice or want to hire a professional photographer, please head over to my site at www.silverlithomes.com
For More Information
Contact: Homes And Land of Montreal
Toll Free: 1-855-WWW-HLMT (1-855-999-4568)
E-Mail : email@example.com
Luxury Properties to Gain Prominent Marketing
Montreal, QC. (August 30, 2013) – Homes & Land of Montreal now offers luxury home sellers and agents superior exposure through the new “Estates & Homes” suite of services. Luxury properties are beautifully displayed within a new Estates & Homes section of the magazine; on HomesAndLand.com with syndication to high-end property websites; and, distributed to affluent buyers through direct mail.
This luxury section brings attention to agents with expertise in the high-end market while providing significant prominence to the seller’s property. A limited number of properties per page hold the reader’s attention with larger color photos and property information. Homes & Land will mail property promotions to the most affluent neighborhoods in the local market as well as target additional households who have a multi-million dollar net worth.
A complete digital package gives maximum exposure for sellers and reaches affluent buyers through highly targeted syndication above normal distribution to such premium websites as The New York Times, the Wall Street Journal, and duPontRegistry.com. Our exclusive WSJ.com Luxury Package is available in select packages as an added benefit.
Homes & Land readers are predominantly married, with 27.4% reporting incomes of $100,000 or more, which is 30% higher than the national average of 21%. Homes & Land is unique in delivering a niche market service that meets the interests and needs of home sellers and buyers through print, mobile access, website syndication, and direct mail services. For more information about Estates & Homes’ services please contact :
Homes & Land Affiliates, LLC is a franchise organization that publishes magazines across the United States and Canada. Headquartered in Tallahassee, Florida, Homes & Land has been serving real estate professionals and home buyers and sellers since 1973. In addition to Homes & Land Magazine, the company also publishes Home Guide, Rental Guide, and Estates & Homes magazines. Homes & Land is a leading resource of real estate information through HomesAndLand.com with over 1.2 million unique visitors monthly. View the website or magazine for real estate information.